Privacy Policy
We are very delighted that you have shown interest in our enterprise. Data
protection is of a particularly high priority for the management of the
Stephens Media Group. The use of the Internet pages of the Stephens Media
Group is possible without any indication of personal data; however, if a
data subject wants to use special enterprise services via our website,
processing of personal data could become necessary. If the processing of
personal data is necessary and there is no statutory basis for such
processing, we generally obtain consent from the data subject.
The processing of personal data, such as the name, address, e-mail address,
or telephone number of a data subject shall always be in line with the
General Data Protection Regulation (GDPR), and in accordance with the
country-specific data protection regulations applicable to the Stephens
Media Group. By means of this data protection declaration, our enterprise
would like to inform the general public of the nature, scope, and purpose of
the personal data we collect, use and process. Furthermore, data subjects
are informed, by means of this data protection declaration, of the rights to
which they are entitled.
As the controller, the Stephens Media Group has implemented numerous
technical and organizational measures to ensure the most complete protection
of personal data processed through this website. However, Internet-based
data transmissions may in principle have security gaps, so absolute
protection may not be guaranteed. For this reason, every data subject is
free to transfer personal data to us via alternative means, e.g. by
telephone.
1. Definitions
The data protection declaration of the Stephens Media Group is based on the
terms used by the European legislator for the adoption of the General Data
Protection Regulation (GDPR). Our data protection declaration should be
legible and understandable for the general public, as well as our customers
and business partners. To ensure this, we would like to first explain the
terminology used.
In this data protection declaration, we use, inter alia, the following
terms:
a) Personal data
Personal data means any information relating to an identified or
identifiable natural person (“data subject”). An identifiable natural person
is one who can be identified, directly or indirectly, in particular by
reference to an identifier such as a name, an identification number,
location data, an online identifier or to one or more factors specific to
the physical, physiological, genetic, mental, economic, cultural or social
identity of that natural person.
b) Data subject
Data subject is any identified or identifiable natural person, whose
personal data is processed by the controller responsible for the processing.
c) Processing
Processing is any operation or set of operations which is performed on
personal data or on sets of personal data, whether or not by automated
means, such as collection, recording, organisation, structuring, storage,
adaptation or alteration, retrieval, consultation, use, disclosure by
transmission, dissemination or otherwise making available, alignment or
combination, restriction, erasure or destruction.
d) Restriction of processing
Restriction of processing is the marking of stored personal data with
the aim of limiting their processing in the future.
e) Profiling
Profiling means any form of automated processing of personal data
consisting of the use of personal data to evaluate certain personal aspects
relating to a natural person, in particular to analyse or predict aspects
concerning that natural person’s performance at work, economic situation,
health, personal preferences, interests, reliability, behaviour, location or
movements.
f) Pseudonymisation
Pseudonymisation is the processing of personal data in such a manner
that the personal data can no longer be attributed to a specific data
subject without the use of additional information, provided that such
additional information is kept separately and is subject to technical and
organisational measures to ensure that the personal data are not attributed
to an identified or identifiable natural person.
g) Controller or controller responsible for the processing
Controller or controller responsible for the processing is the natural
or legal person, public authority, agency or other body which, alone or
jointly with others, determines the purposes and means of the processing of
personal data; where the purposes and means of such processing are
determined by Union or Member State law, the controller or the specific
criteria for its nomination may be provided for by Union or Member State
law.
h) Processor
Processor is a natural or legal person, public authority, agency or
other body which processes personal data on behalf of the controller.
i) Recipient
Recipient is a natural or legal person, public authority, agency or
another body, to which the personal data are disclosed, whether a third
party or not. However, public authorities which may receive personal data in
the framework of a particular inquiry in accordance with Union or Member
State law shall not be regarded as recipients; the processing of those data
by those public authorities shall be in compliance with the applicable data
protection rules according to the purposes of the processing.
j) Third party
Third party is a natural or legal person, public authority, agency or
body other than the data subject, controller, processor and persons who,
under the direct authority of the controller or processor, are authorised to
process personal data.
k) Consent
Consent of the data subject is any freely given, specific, informed and
unambiguous indication of the data subject’s wishes by which he or she, by a
statement or by a clear affirmative action, signifies agreement to the
processing of personal data relating to him or her.
2. Name and Address of the controller
Controller for the purposes of the General Data Protection Regulation
(GDPR), other data protection laws applicable in Member states of the
European Union and other provisions related to data protection is:
Stephens Media Group
2448 E. 81st Suite 5500
74137 Tulsa
USA
Phone: 9184922660
Email: support@smgok.com
Website: smgok.com
3. Cookies
The Internet pages of the Stephens Media Group use cookies. Cookies are text
files that are stored in a computer system via an Internet browser.
Many Internet sites and servers use cookies. Many cookies contain a
so-called cookie ID. A cookie ID is a unique identifier of the cookie. It
consists of a character string through which Internet pages and servers can
be assigned to the specific Internet browser in which the cookie was stored.
This allows visited Internet sites and servers to differentiate the
individual browser of the dats subject from other Internet browsers that
contain other cookies. A specific Internet browser can be recognized and
identified using the unique cookie ID.
Through the use of cookies, the Stephens Media Group can provide the users
of this website with more user-friendly services that would not be possible
without the cookie setting.
By means of a cookie, the information and offers on our website can be
optimized with the user in mind. Cookies allow us, as previously mentioned,
to recognize our website users. The purpose of this recognition is to make
it easier for users to utilize our website. The website user that uses
cookies, e.g. does not have to enter access data each time the website is
accessed, because this is taken over by the website, and the cookie is thus
stored on the user’s computer system. Another example is the cookie of a
shopping cart in an online shop. The online store remembers the articles
that a customer has placed in the virtual shopping cart via a cookie.
The data subject may, at any time, prevent the setting of cookies through
our website by means of a corresponding setting of the Internet browser
used, and may thus permanently deny the setting of cookies. Furthermore,
already set cookies may be deleted at any time via an Internet browser or
other software programs. This is possible in all popular Internet browsers.
If the data subject deactivates the setting of cookies in the Internet
browser used, not all functions of our website may be entirely usable.
4. Collection of general data and information
The website of the Stephens Media Group collects a series of general data
and information when a data subject or automated system calls up the
website. This general data and information are stored in the server log
files. Collected may be (1) the browser types and versions used, (2) the
operating system used by the accessing system, (3) the website from which an
accessing system reaches our website (so-called referrers), (4) the
sub-websites, (5) the date and time of access to the Internet site, (6) an
Internet protocol address (IP address), (7) the Internet service provider of
the accessing system, and (8) any other similar data and information that
may be used in the event of attacks on our information technology systems.
When using these general data and information, the Stephens Media Group does
not draw any conclusions about the data subject. Rather, this information is
needed to (1) deliver the content of our website correctly, (2) optimize the
content of our website as well as its advertisement, (3) ensure the
long-term viability of our information technology systems and website
technology, and (4) provide law enforcement authorities with the information
necessary for criminal prosecution in case of a cyber-attack. Therefore, the
Stephens Media Group analyzes anonymously collected data and information
statistically, with the aim of increasing the data protection and data
security of our enterprise, and to ensure an optimal level of protection for
the personal data we process. The anonymous data of the server log files are
stored separately from all personal data provided by a data subject.
5. Registration on our website
The data subject has the possibility to register on the website of the
controller with the indication of personal data. Which personal data are
transmitted to the controller is determined by the respective input mask
used for the registration. The personal data entered by the data subject are
collected and stored exclusively for internal use by the controller, and for
his own purposes. The controller may request transfer to one or more
processors (e.g. a parcel service) that also uses personal data for an
internal purpose which is attributable to the controller.
By registering on the website of the controller, the IP address—assigned by
the Internet service provider (ISP) and used by the data subject—date, and
time of the registration are also stored. The storage of this data takes
place against the background that this is the only way to prevent the misuse
of our services, and, if necessary, to make it possible to investigate
committed offenses. Insofar, the storage of this data is necessary to secure
the controller. This data is not passed on to third parties unless there is
a statutory obligation to pass on the data, or if the transfer serves the
aim of criminal prosecution.
The registration of the data subject, with the voluntary indication of
personal data, is intended to enable the controller to offer the data
subject contents or services that may only be offered to registered users
due to the nature of the matter in question. Registered persons are free to
change the personal data specified during the registration at any time, or
to have them completely deleted from the data stock of the controller.
The data controller shall, at any time, provide information upon request to
each data subject as to what personal data are stored about the data
subject. In addition, the data controller shall correct or erase personal
data at the request or indication of the data subject, insofar as there are
no statutory storage obligations. The entirety of the controller’s employees
are available to the data subject in this respect as contact persons.
6. Subscription to our newsletters
On the website of the Stephens Media Group, users are given the opportunity
to subscribe to our enterprise’s newsletter. The input mask used for this
purpose determines what personal data are transmitted, as well as when the
newsletter is ordered from the controller.
The Stephens Media Group informs its customers and business partners
regularly by means of a newsletter about enterprise offers. The enterprise’s
newsletter may only be received by the data subject if (1) the data subject
has a valid e-mail address and (2) the data subject registers for the
newsletter shipping. A confirmation e-mail will be sent to the e-mail
address registered by a data subject for the first time for newsletter
shipping, for legal reasons, in the double opt-in procedure. This
confirmation e-mail is used to prove whether the owner of the e-mail address
as the data subject is authorized to receive the newsletter.
During the registration for the newsletter, we also store the IP address of
the computer system assigned by the Internet service provider (ISP) and used
by the data subject at the time of the registration, as well as the date and
time of the registration. The collection of this data is necessary in order
to understand the (possible) misuse of the e-mail address of a data subject
at a later date, and it therefore serves the aim of the legal protection of
the controller.
The personal data collected as part of a registration for the newsletter
will only be used to send our newsletter. In addition, subscribers to the
newsletter may be informed by e-mail, as long as this is necessary for the
operation of the newsletter service or a registration in question, as this
could be the case in the event of modifications to the newsletter offer, or
in the event of a change in technical circumstances. There will be no
transfer of personal data collected by the newsletter service to third
parties. The subscription to our newsletter may be terminated by the data
subject at any time. The consent to the storage of personal data, which the
data subject has given for shipping the newsletter, may be revoked at any
time. For the purpose of revocation of consent, a corresponding link is
found in each newsletter. It is also possible to unsubscribe from the
newsletter at any time directly on the website of the controller, or to
communicate this to the controller in a different way.
7. Newsletter-Tracking
The newsletter of the Stephens Media Group contains so-called tracking
pixels. A tracking pixel is a miniature graphic embedded in such e-mails,
which are sent in HTML format to enable log file recording and analysis.
This allows a statistical analysis of the success or failure of online
marketing campaigns. Based on the embedded tracking pixel, the Stephens
Media Group may see if and when an e-mail was opened by a data subject, and
which links in the e-mail were called up by data subjects.
Such personal data collected in the tracking pixels contained in the
newsletters are stored and analyzed by the controller in order to optimize
the shipping of the newsletter, as well as to adapt the content of future
newsletters even better to the interests of the data subject. These personal
data will not be passed on to third parties. Data subjects are at any time
entitled to revoke the respective separate declaration of consent issued by
means of the double-opt-in procedure. After a revocation, these personal
data will be deleted by the controller. The Stephens Media Group
automatically regards a withdrawal from the receipt of the newsletter as a
revocation.
8. Contact possibility via the website
The website of the Stephens Media Group contains information that enables a
quick electronic contact to our enterprise, as well as direct communication
with us, which also includes a general address of the so-called electronic
mail (e-mail address). If a data subject contacts the controller by e-mail
or via a contact form, the personal data transmitted by the data subject are
automatically stored. Such personal data transmitted on a voluntary basis by
a data subject to the data controller are stored for the purpose of
processing or contacting the data subject. There is no transfer of this
personal data to third parties.
9. Routine erasure and blocking of personal data
The data controller shall process and store the personal data of the data
subject only for the period necessary to achieve the purpose of storage, or
as far as this is granted by the European legislator or other legislators in
laws or regulations to which the controller is subject to.
If the storage purpose is not applicable, or if a storage period prescribed
by the European legislator or another competent legislator expires, the
personal data are routinely blocked or erased in accordance with legal
requirements.
10. Rights of the data subject
a) Right of confirmation
Each data subject shall have the right granted by the European
legislator to obtain from the controller the confirmation as to whether or
not personal data concerning him or her are being processed. If a data
subject wishes to avail himself of this right of confirmation, he or she
may, at any time, contact any employee of the controller.
b) Right of access
Each data subject shall have the right granted by the European
legislator to obtain from the controller free information about his or her
personal data stored at any time and a copy of this information.
Furthermore, the European directives and regulations grant the data subject
access to the following information:
the purposes of the processing;
the categories of personal data concerned;
the recipients or categories of recipients to whom the personal data
have been or will be disclosed, in particular recipients in third countries
or international organisations;
where possible, the envisaged period for which the personal data
will be stored, or, if not possible, the criteria used to determine that
period;
the existence of the right to request from the controller
rectification or erasure of personal data, or restriction of processing of
personal data concerning the data subject, or to object to such processing;
the existence of the right to lodge a complaint with a supervisory
authority;
where the personal data are not collected from the data subject, any
available information as to their source;
the existence of automated decision-making, including profiling,
referred to in Article 22(1) and (4) of the GDPR and, at least in those
cases, meaningful information about the logic involved, as well as the
significance and envisaged consequences of such processing for the data
subject.
Furthermore, the data subject shall have a right to obtain information
as to whether personal data are transferred to a third country or to an
international organisation. Where this is the case, the data subject shall
have the right to be informed of the appropriate safeguards relating to the
transfer.
If a data subject wishes to avail himself of this right of access, he or
she may, at any time, contact any employee of the controller.
c) Right to rectification
Each data subject shall have the right granted by the European
legislator to obtain from the controller without undue delay the
rectification of inaccurate personal data concerning him or her. Taking into
account the purposes of the processing, the data subject shall have the
right to have incomplete personal data completed, including by means of
providing a supplementary statement.
If a data subject wishes to exercise this right to rectification, he or
she may, at any time, contact any employee of the controller.
d) Right to erasure (Right to be forgotten)
Each data subject shall have the right granted by the European
legislator to obtain from the controller the erasure of personal data
concerning him or her without undue delay, and the controller shall have the
obligation to erase personal data without undue delay where one of the
following grounds applies, as long as the processing is not necessary:
The personal data are no longer necessary in relation to the
purposes for which they were collected or otherwise processed.
The data subject withdraws consent to which the processing is based
according to point (a) of Article 6(1) of the GDPR, or point (a) of Article
9(2) of the GDPR, and where there is no other legal ground for the
processing.
The data subject objects to the processing pursuant to Article 21(1)
of the GDPR and there are no overriding legitimate grounds for the
processing, or the data subject objects to the processing pursuant to
Article 21(2) of the GDPR.
The personal data have been unlawfully processed.
The personal data must be erased for compliance with a legal
obligation in Union or Member State law to which the controller is subject.
The personal data have been collected in relation to the offer of
information society services referred to in Article 8(1) of the GDPR.
If one of the aforementioned reasons applies, and a data subject wishes
to request the erasure of personal data stored by the Stephens Media Group,
he or she may, at any time, contact any employee of the controller. An
employee of Stephens Media Group shall promptly ensure that the erasure
request is complied with immediately.
Where the controller has made personal data public and is obliged
pursuant to Article 17(1) to erase the personal data, the controller, taking
account of available technology and the cost of implementation, shall take
reasonable steps, including technical measures, to inform other controllers
processing the personal data that the data subject has requested erasure by
such controllers of any links to, or copy or replication of, those personal
data, as far as processing is not required. An employees of the Stephens
Media Group will arrange the necessary measures in individual cases.
e) Right of restriction of processing
Each data subject shall have the right granted by the European
legislator to obtain from the controller restriction of processing where one
of the following applies:
The accuracy of the personal data is contested by the data subject,
for a period enabling the controller to verify the accuracy of the personal
data.
The processing is unlawful and the data subject opposes the erasure
of the personal data and requests instead the restriction of their use
instead.
The controller no longer needs the personal data for the purposes of
the processing, but they are required by the data subject for the
establishment, exercise or defence of legal claims.
The data subject has objected to processing pursuant to Article
21(1) of the GDPR pending the verification whether the legitimate grounds of
the controller override those of the data subject.
If one of the aforementioned conditions is met, and a data subject
wishes to request the restriction of the processing of personal data stored
by the Stephens Media Group, he or she may at any time contact any employee
of the controller. The employee of the Stephens Media Group will arrange the
restriction of the processing.
f) Right to data portability
Each data subject shall have the right granted by the European
legislator, to receive the personal data concerning him or her, which was
provided to a controller, in a structured, commonly used and
machine-readable format. He or she shall have the right to transmit those
data to another controller without hindrance from the controller to which
the personal data have been provided, as long as the processing is based on
consent pursuant to point (a) of Article 6(1) of the GDPR or point (a) of
Article 9(2) of the GDPR, or on a contract pursuant to point (b) of Article
6(1) of the GDPR, and the processing is carried out by automated means, as
long as the processing is not necessary for the performance of a task
carried out in the public interest or in the exercise of official authority
vested in the controller.
Furthermore, in exercising his or her right to data portability pursuant
to Article 20(1) of the GDPR, the data subject shall have the right to have
personal data transmitted directly from one controller to another, where
technically feasible and when doing so does not adversely affect the rights
and freedoms of others.
In order to assert the right to data portability, the data subject may
at any time contact any employee of the Stephens Media Group.
g) Right to object
Each data subject shall have the right granted by the European
legislator to object, on grounds relating to his or her particular
situation, at any time, to processing of personal data concerning him or
her, which is based on point (e) or (f) of Article 6(1) of the GDPR. This
also applies to profiling based on these provisions.
The Stephens Media Group shall no longer process the personal data in
the event of the objection, unless we can demonstrate compelling legitimate
grounds for the processing which override the interests, rights and freedoms
of the data subject, or for the establishment, exercise or defence of legal
claims.
If the Stephens Media Group processes personal data for direct marketing
purposes, the data subject shall have the right to object at any time to
processing of personal data concerning him or her for such marketing. This
applies to profiling to the extent that it is related to such direct
marketing. If the data subject objects to the Stephens Media Group to the
processing for direct marketing purposes, the Stephens Media Group will no
longer process the personal data for these purposes.
In addition, the data subject has the right, on grounds relating to his
or her particular situation, to object to processing of personal data
concerning him or her by the Stephens Media Group for scientific or
historical research purposes, or for statistical purposes pursuant to
Article 89(1) of the GDPR, unless the processing is necessary for the
performance of a task carried out for reasons of public interest.
In order to exercise the right to object, the data subject may contact
any employee of the Stephens Media Group. In addition, the data subject is
free in the context of the use of information society services, and
notwithstanding Directive 2002/58/EC, to use his or her right to object by
automated means using technical specifications.
h) Automated individual decision-making, including profiling
Each data subject shall have the right granted by the European
legislator not to be subject to a decision based solely on automated
processing, including profiling, which produces legal effects concerning him
or her, or similarly significantly affects him or her, as long as the
decision (1) is not is necessary for entering into, or the performance of, a
contract between the data subject and a data controller, or (2) is not
authorised by Union or Member State law to which the controller is subject
and which also lays down suitable measures to safeguard the data subject’s
rights and freedoms and legitimate interests, or (3) is not based on the
data subject’s explicit consent.
If the decision (1) is necessary for entering into, or the performance
of, a contract between the data subject and a data controller, or (2) it is
based on the data subject’s explicit consent, the Stephens Media Group shall
implement suitable measures to safeguard the data subject’s rights and
freedoms and legitimate interests, at least the right to obtain human
intervention on the part of the controller, to express his or her point of
view and contest the decision.
If the data subject wishes to exercise the rights concerning automated
individual decision-making, he or she may, at any time, contact any employee
of the Stephens Media Group.
i) Right to withdraw data protection consent
Each data subject shall have the right granted by the European
legislator to withdraw his or her consent to processing of his or her
personal data at any time.
If the data subject wishes to exercise the right to withdraw the
consent, he or she may, at any time, contact any employee of the Stephens
Media Group.
11. Data protection provisions about the application and use of Facebook
On this website, the controller has integrated components of the enterprise
Facebook. Facebook is a social network.
A social network is a place for social meetings on the Internet, an online
community, which usually allows users to communicate with each other and
interact in a virtual space. A social network may serve as a platform for
the exchange of opinions and experiences, or enable the Internet community
to provide personal or business-related information. Facebook allows social
network users to include the creation of private profiles, upload photos,
and network through friend requests.
The operating company of Facebook is Facebook, Inc., 1 Hacker Way, Menlo
Park, CA 94025, United States. If a person lives outside of the United
States or Canada, the controller is the Facebook Ireland Ltd., 4 Grand Canal
Square, Grand Canal Harbour, Dublin 2, Ireland.
With each call-up to one of the individual pages of this Internet website,
which is operated by the controller and into which a Facebook component
(Facebook plug-ins) was integrated, the web browser on the information
technology system of the data subject is automatically prompted to download
display of the corresponding Facebook component from Facebook through the
Facebook component. An overview of all the Facebook Plug-ins may be accessed
under https://developers.facebook.com/docs/plugins/. During the course of
this technical procedure, Facebook is made aware of what specific sub-site
of our website was visited by the data subject.
If the data subject is logged in at the same time on Facebook, Facebook
detects with every call-up to our website by the data subject—and for the
entire duration of their stay on our Internet site—which specific sub-site
of our Internet page was visited by the data subject. This information is
collected through the Facebook component and associated with the respective
Facebook account of the data subject. If the data subject clicks on one of
the Facebook buttons integrated into our website, e.g. the “Like” button, or
if the data subject submits a comment, then Facebook matches this
information with the personal Facebook user account of the data subject and
stores the personal data.
Facebook always receives, through the Facebook component, information about
a visit to our website by the data subject, whenever the data subject is
logged in at the same time on Facebook during the time of the call-up to our
website. This occurs regardless of whether the data subject clicks on the
Facebook component or not. If such a transmission of information to Facebook
is not desirable for the data subject, then he or she may prevent this by
logging off from their Facebook account before a call-up to our website is
made.
The data protection guideline published by Facebook, which is available at
https://facebook.com/about/privacy/, provides information about the
collection, processing and use of personal data by Facebook. In addition, it
is explained there what setting options Facebook offers to protect the
privacy of the data subject. In addition, different configuration options
are made available to allow the elimination of data transmission to
Facebook. These applications may be used by the data subject to eliminate a
data transmission to Facebook.
12. Data protection provisions about the application and use of Google
AdSense
On this website, the controller has integrated Google AdSense. Google
AdSense is an online service which allows the placement of advertising on
third-party sites. Google AdSense is based on an algorithm that selects
advertisements displayed on third-party sites to match with the content of
the respective third-party site. Google AdSense allows an interest-based
targeting of the Internet user, which is implemented by means of generating
individual user profiles.
The operating company of Google’s AdSense component is Alphabet Inc., 1600
Amphitheatre Pkwy, Mountain View, CA 94043-1351, United States.
The purpose of Google’s AdSense component is the integration of
advertisements on our website. Google AdSense places a cookie on the
information technology system of the data subject. The definition of cookies
is explained above. With the setting of the cookie, Alphabet Inc. is enabled
to analyze the use of our website. With each call-up to one of the
individual pages of this Internet site, which is operated by the controller
and into which a Google AdSense component is integrated, the Internet
browser on the information technology system of the data subject will
automatically submit data through the Google AdSense component for the
purpose of online advertising and the settlement of commissions to Alphabet
Inc. During the course of this technical procedure, the enterprise Alphabet
Inc. gains knowledge of personal data, such as the IP address of the data
subject, which serves Alphabet Inc., inter alia, to understand the origin of
visitors and clicks and subsequently create commission settlements.
The data subject may, as stated above, prevent the setting of cookies
through our website at any time by means of a corresponding adjustment of
the web browser used and thus permanently deny the setting of cookies. Such
an adjustment to the Internet browser used would also prevent Alphabet Inc.
from setting a cookie on the information technology system of the data
subject. Additionally, cookies already in use by Alphabet Inc. may be
deleted at any time via a web browser or other software programs.
Furthermore, Google AdSense also uses so-called tracking pixels. A tracking
pixel is a miniature graphic that is embedded in web pages to enable a log
file recording and a log file analysis through which a statistical analysis
may be performed. Based on the embedded tracking pixels, Alphabet Inc. is
able to determine if and when a website was opened by a data subject, and
which links were clicked on by the data subject. Tracking pixels serve,
inter alia, to analyze the flow of visitors on a website.
Through Google AdSense, personal data and information—which also includes
the IP address, and is necessary for the collection and accounting of the
displayed advertisements—is transmitted to Alphabet Inc. in the United
States of America. These personal data will be stored and processed in the
United States of America. The Alphabet Inc. may disclose the collected
personal data through this technical procedure to third parties.
Google AdSense is further explained under the following link
https://www.google.com/intl/en/adsense/start/.
13. Data protection provisions about the application and use of Google
Analytics (with anonymization function)
On this website, the controller has integrated the component of Google
Analytics (with the anonymizer function). Google Analytics is a web
analytics service. Web analytics is the collection, gathering, and analysis
of data about the behavior of visitors to websites. A web analysis service
collects, inter alia, data about the website from which a person has come
(the so-called referrer), which sub-pages were visited, or how often and for
what duration a sub-page was viewed. Web analytics are mainly used for the
optimization of a website and in order to carry out a cost-benefit analysis
of Internet advertising.
The operator of the Google Analytics component is Google Inc., 1600
Amphitheatre Pkwy, Mountain View, CA 94043-1351, United States.
For the web analytics through Google Analytics the controller uses the
application “_gat. _anonymizeIp”. By means of this application the IP
address of the Internet connection of the data subject is abridged by Google
and anonymised when accessing our websites from a Member State of the
European Union or another Contracting State to the Agreement on the European
Economic Area.
The purpose of the Google Analytics component is to analyze the traffic on
our website. Google uses the collected data and information, inter alia, to
evaluate the use of our website and to provide online reports, which show
the activities on our websites, and to provide other services concerning the
use of our Internet site for us.
Google Analytics places a cookie on the information technology system of the
data subject. The definition of cookies is explained above. With the setting
of the cookie, Google is enabled to analyze the use of our website. With
each call-up to one of the individual pages of this Internet site, which is
operated by the controller and into which a Google Analytics component was
integrated, the Internet browser on the information technology system of the
data subject will automatically submit data through the Google Analytics
component for the purpose of online advertising and the settlement of
commissions to Google. During the course of this technical procedure, the
enterprise Google gains knowledge of personal information, such as the IP
address of the data subject, which serves Google, inter alia, to understand
the origin of visitors and clicks, and subsequently create commission
settlements.
The cookie is used to store personal information, such as the access time,
the location from which the access was made, and the frequency of visits of
our website by the data subject. With each visit to our Internet site, such
personal data, including the IP address of the Internet access used by the
data subject, will be transmitted to Google in the United States of America.
These personal data are stored by Google in the United States of America.
Google may pass these personal data collected through the technical
procedure to third parties.
The data subject may, as stated above, prevent the setting of cookies
through our website at any time by means of a corresponding adjustment of
the web browser used and thus permanently deny the setting of cookies. Such
an adjustment to the Internet browser used would also prevent Google
Analytics from setting a cookie on the information technology system of the
data subject. In addition, cookies already in use by Google Analytics may be
deleted at any time via a web browser or other software programs.
In addition, the data subject has the possibility of objecting to a
collection of data that are generated by Google Analytics, which is related
to the use of this website, as well as the processing of this data by Google
and the chance to preclude any such. For this purpose, the data subject must
download a browser add-on under the link
https://tools.google.com/dlpage/gaoptout and install it. This browser add-on
tells Google Analytics through a JavaScript, that any data and information
about the visits of Internet pages may not be transmitted to Google
Analytics. The installation of the browser add-ons is considered an
objection by Google. If the information technology system of the data
subject is later deleted, formatted, or newly installed, then the data
subject must reinstall the browser add-ons to disable Google Analytics. If
the browser add-on was uninstalled by the data subject or any other person
who is attributable to their sphere of competence, or is disabled, it is
possible to execute the reinstallation or reactivation of the browser
add-ons.
Further information and the applicable data protection provisions of Google
may be retrieved under https://www.google.com/intl/en/policies/privacy/ and
under http://www.google.com/analytics/terms/us.html. Google Analytics is
further explained under the following Link
https://www.google.com/analytics/.
14. Data protection provisions about the application and use of
Google-AdWords
On this website, the controller has integrated Google AdWords. Google
AdWords is a service for Internet advertising that allows the advertiser to
place ads in Google search engine results and the Google advertising
network. Google AdWords allows an advertiser to pre-define specific keywords
with the help of which an ad on Google’s search results only then displayed,
when the user utilizes the search engine to retrieve a keyword-relevant
search result. In the Google Advertising Network, the ads are distributed on
relevant web pages using an automatic algorithm, taking into account the
previously defined keywords.
The operating company of Google AdWords is Google Inc., 1600 Amphitheatre
Pkwy, Mountain View, CA 94043-1351, UNITED STATES.
The purpose of Google AdWords is the promotion of our website by the
inclusion of relevant advertising on the websites of third parties and in
the search engine results of the search engine Google and an insertion of
third-party advertising on our website.
If a data subject reaches our website via a Google ad, a conversion cookie
is filed on the information technology system of the data subject through
Google. The definition of cookies is explained above. A conversion cookie
loses its validity after 30 days and is not used to identify the data
subject. If the cookie has not expired, the conversion cookie is used to
check whether certain sub-pages, e.g, the shopping cart from an online shop
system, were called up on our website. Through the conversion cookie, both
Google and the controller can understand whether a person who reached an
AdWords ad on our website generated sales, that is, executed or canceled a
sale of goods.
The data and information collected through the use of the conversion cookie
is used by Google to create visit statistics for our website. These visit
statistics are used in order to determine the total number of users who have
been served through AdWords ads to ascertain the success or failure of each
AdWords ad and to optimize our AdWords ads in the future. Neither our
company nor other Google AdWords advertisers receive information from Google
that could identify the data subject.
The conversion cookie stores personal information, e.g. the Internet pages
visited by the data subject. Each time we visit our Internet pages, personal
data, including the IP address of the Internet access used by the data
subject, is transmitted to Google in the United States of America. These
personal data are stored by Google in the United States of America. Google
may pass these personal data collected through the technical procedure to
third parties.
The data subject may, at any time, prevent the setting of cookies by our
website, as stated above, by means of a corresponding setting of the
Internet browser used and thus permanently deny the setting of cookies. Such
a setting of the Internet browser used would also prevent Google from
placing a conversion cookie on the information technology system of the data
subject. In addition, a cookie set by Google AdWords may be deleted at any
time via the Internet browser or other software programs.
The data subject has a possibility of objecting to the interest based
advertisement of Google. Therefore, the data subject must access from each
of the browsers in use the link www.google.de/settings/ads and set the
desired settings.
Further information and the applicable data protection provisions of Google
may be retrieved under https://www.google.com/intl/en/policies/privacy/.
15. Data protection provisions about the application and use of YouTube
On this website, the controller has integrated components of YouTube.
YouTube is an Internet video portal that enables video publishers to set
video clips and other users free of charge, which also provides free
viewing, review and commenting on them. YouTube allows you to publish all
kinds of videos, so you can access both full movies and TV broadcasts, as
well as music videos, trailers, and videos made by users via the Internet
portal.
The operating company of YouTube is YouTube, LLC, 901 Cherry Ave., San
Bruno, CA 94066, UNITED STATES. The YouTube, LLC is a subsidiary of Google
Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, UNITED STATES.
With each call-up to one of the individual pages of this Internet site,
which is operated by the controller and on which a YouTube component
(YouTube video) was integrated, the Internet browser on the information
technology system of the data subject is automatically prompted to download
a display of the corresponding YouTube component. Further information about
YouTube may be obtained under https://www.youtube.com/yt/about/en/. During
the course of this technical procedure, YouTube and Google gain knowledge of
what specific sub-page of our website was visited by the data subject.
If the data subject is logged in on YouTube, YouTube recognizes with each
call-up to a sub-page that contains a YouTube video, which specific sub-page
of our Internet site was visited by the data subject. This information is
collected by YouTube and Google and assigned to the respective YouTube
account of the data subject.
YouTube and Google will receive information through the YouTube component
that the data subject has visited our website, if the data subject at the
time of the call to our website is logged in on YouTube; this occurs
regardless of whether the person clicks on a YouTube video or not. If such a
transmission of this information to YouTube and Google is not desirable for
the data subject, the delivery may be prevented if the data subject logs off
from their own YouTube account before a call-up to our website is made.
YouTube’s data protection provisions, available at
https://www.google.com/intl/en/policies/privacy/, provide information about
the collection, processing and use of personal data by YouTube and Google.
16. Payment Method: Data protection provisions about the use of PayPal as a
payment processor
On this website, the controller has integrated components of PayPal. PayPal
is an online payment service provider. Payments are processed via so-called
PayPal accounts, which represent virtual private or business accounts.
PayPal is also able to process virtual payments through credit cards when a
user does not have a PayPal account. A PayPal account is managed via an
e-mail address, which is why there are no classic account numbers. PayPal
makes it possible to trigger online payments to third parties or to receive
payments. PayPal also accepts trustee functions and offers buyer protection
services.
The European operating company of PayPal is PayPal (Europe) S.à.r.l. & Cie.
S.C.A., 22-24 Boulevard Royal, 2449 Luxembourg, Luxembourg.
If the data subject chooses “PayPal” as the payment option in the online
shop during the ordering process, we automatically transmit the data of the
data subject to PayPal. By selecting this payment option, the data subject
agrees to the transfer of personal data required for payment processing.
The personal data transmitted to PayPal is usually first name, last name,
address, email address, IP address, telephone number, mobile phone number,
or other data necessary for payment processing. The processing of the
purchase contract also requires such personal data, which are in connection
with the respective order.
The transmission of the data is aimed at payment processing and fraud
prevention. The controller will transfer personal data to PayPal, in
particular, if a legitimate interest in the transmission is given. The
personal data exchanged between PayPal and the controller for the processing
of the data will be transmitted by PayPal to economic credit agencies. This
transmission is intended for identity and creditworthiness checks.
PayPal will, if necessary, pass on personal data to affiliates and service
providers or subcontractors to the extent that this is necessary to fulfill
contractual obligations or for data to be processed in the order.
The data subject has the possibility to revoke consent for the handling of
personal data at any time from PayPal. A revocation shall not have any
effect on personal data which must be processed, used or transmitted in
accordance with (contractual) payment processing.
The applicable data protection provisions of PayPal may be retrieved under
https://www.paypal.com/us/webapps/mpp/ua/privacy-full.
17. Legal basis for the processing
Art. 6(1) lit. a GDPR serves as the legal basis for processing operations
for which we obtain consent for a specific processing purpose. If the
processing of personal data is necessary for the performance of a contract
to which the data subject is party, as is the case, for example, when
processing operations are necessary for the supply of goods or to provide
any other service, the processing is based on Article 6(1) lit. b GDPR. The
same applies to such processing operations which are necessary for carrying
out pre-contractual measures, for example in the case of inquiries
concerning our products or services. Is our company subject to a legal
obligation by which processing of personal data is required, such as for the
fulfillment of tax obligations, the processing is based on Art. 6(1) lit. c
GDPR. In rare cases, the processing of personal data may be necessary to
protect the vital interests of the data subject or of another natural
person. This would be the case, for example, if a visitor were injured in
our company and his name, age, health insurance data or other vital
information would have to be passed on to a doctor, hospital or other third
party. Then the processing would be based on Art. 6(1) lit. d GDPR. Finally,
processing operations could be based on Article 6(1) lit. f GDPR. This legal
basis is used for processing operations which are not covered by any of the
abovementioned legal grounds, if processing is necessary for the purposes of
the legitimate interests pursued by our company or by a third party, except
where such interests are overridden by the interests or fundamental rights
and freedoms of the data subject which require protection of personal data.
Such processing operations are particularly permissible because they have
been specifically mentioned by the European legislator. He considered that a
legitimate interest could be assumed if the data subject is a client of the
controller (Recital 47 Sentence 2 GDPR).
18. The legitimate interests pursued by the controller or by a third party
Where the processing of personal data is based on Article 6(1) lit. f GDPR
our legitimate interest is to carry out our business in favor of the
well-being of all our employees and the shareholders.
19. Period for which the personal data will be stored
The criteria used to determine the period of storage of personal data is the
respective statutory retention period. After expiration of that period, the
corresponding data is routinely deleted, as long as it is no longer
necessary for the fulfillment of the contract or the initiation of a
contract.
20. Provision of personal data as statutory or contractual requirement;
Requirement necessary to enter into a contract; Obligation of the data
subject to provide the personal data; possible consequences of failure to
provide such data
We clarify that the provision of personal data is partly required by law
(e.g. tax regulations) or can also result from contractual provisions (e.g.
information on the contractual partner). Sometimes it may be necessary to
conclude a contract that the data subject provides us with personal data,
which must subsequently be processed by us. The data subject is, for
example, obliged to provide us with personal data when our company signs a
contract with him or her. The non-provision of the personal data would have
the consequence that the contract with the data subject could not be
concluded. Before personal data is provided by the data subject, the data
subject must contact any employee. The employee clarifies to the data
subject whether the provision of the personal data is required by law or
contract or is necessary for the conclusion of the contract, whether there
is an obligation to provide the personal data and the consequences of
non-provision of the personal data.
21. Existence of automated decision-making
As a responsible company, we do not use automatic decision-making or
profiling.